Casino Design Psychology: Planned to Spend, a Short Study – We Heart

Casino Design Psychology: Planned to Spend

Everyone knows of the word casino, but few realise it derives from the Italian casa, meaning house. During the 19th century, this term encompassed a wide range of public buildings that offered pleasurable activities. Things like live entertainment, dancing, and gambling. In modern Italy, the word gets applied mainly to brothels, with casinò, with an accent, getting reserved for gambling halls.

These locales in the form we know them now appeared in the US in the late 19th century. The Newport Casino in Rhode Island was one of the first examples of an establishment constructed exclusively for games of chance, somewhere between 1879 and 1881. Yet, this sector, US-wise, did not start to bloom until the mid-20th century.

During the 1960s, America’s business tycoons sought to take advantage of Nevada’s gambling laws by building hotel-casino properties throughout the state. As the number of these venues grew, so did the number of tourists. Therefore, operators had to forge strategies concerning how to keep players active on their floors engaged in betting activities.

That started with the way they architecturally planned their gambling areas that get dominated by reel-spinning games. These products do not differ dramatically compared to online slot designs.

Casino Design Psychology: Planned to Spend

Photo, Michal Dolnik.

Floors Designed to Disorient

Bill Friedman is a former professor of casino management at the University of Nevada Las Vegas and the president of the Friedman Management Group. The firm specialises in casino design